The Anti-Johnny Football: Johnny Gaudreau Seeks ‘Johnny Hockey’ Trademark

Johnny Gaudreau Photo by Chris O'Meara AP

Calgary Flames rookie Johnny Gaudreau applied to trademark “Johnny Hockey” in the United States and Canada.

Gaudreau won the Hobey Baker Award as the best college hockey player while at Boston College last season. Johnny Manziel won the Heisman Trophy as the top college football player while at Texas A&M in 2012. After his win, he applied to trademark “Johnny Football.” After Gaudreau’s win, he applied for a trademark too.

Johnny Hockey’s stats show him as a force to be reckoned with while Johnny Football’s zero touchdowns and two interceptions throwing for just 175 yards on the season prompt fans to reckon him as a farce. As of publication, Gaudreau’s stats include 13 goals and 19 assists, which puts him at 32 points in 43 games. The NHL extended the stellar rookie an invitation to the NHL All-Star Skills Competition on January 24 in Columbus, Ohio. In a smart business move, the rookie “wants to slap his name on sports equipment and apparel, not to mention athletic shirts, sleepwear, athletic tops, shorts, skirts and gloves.”

“We were concerned that people were going to abuse the Johnny Hockey name, coming out with Johnny Hockey shirts and stuff and we wanted to make sure that did not occur,” stated Gaudreau’s agent Lewis Gross. “We felt that Johnny was going to be a special player and if he takes off the way we felt he could, he has the potential to have endorsement opportunities that could be very valuable.”

The NHL awarded him the first star of the week on December 29. While the announcement did not shock hockey fans, Gaudreau expressed surprise and used the opportunity to praise his team.

“I’m just fortunate and blessed to be honoured to win an award like that,” Gaudreau told reporters after the news was released. “I know last year, watching a ton of players who got the chance to be the first star of the week, it’s exciting to be a part of something like that when it’s my first season here. A lot of thanks goes to the guys in the locker room.”

Around Christmas, the rookie scored five times in two games. The accomplishment made him “the first Flames rookie since 1988 to register back-to-back multi-goal games.” Flames rookie Josh Jooris told reporters that Gaudreau is always “the first one to give credit to his teammates and everyone who has helped him get to where he is today.” Flames captain Mark Giordano agreed.

“He hasn’t changed at all from Day 1 until now,” he said. “He’s a really quiet guy around the room, doesn’t say too much and goes about his business.… His attitude, his demeanour, it hasn’t changed one bit.”

In contrast to Johnny Hockey, Johnny Football caused numerous headaches for the Browns from training camp in July to the end of December. Before training camp, a picture revealed Manziel rolling a dollar bill. This alarmed the Browns because narcotics users often roll dollar bills to snort cocaine. He allegedly threw a party in December, which led to suspensions for teammates Josh Gordan and Justin Gilbert. The Browns fined Manziel when he was late for treatment on his hamstring.

No news like this with Johnny Hockey.


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