Former NHL Player Drops Endorsement After Company’s ‘Transphobic’ Tweet

COLUMBUS, OH -MARCH 16: Paul Bissonnette #12 of the Phoenix Coyotes punches Jared Boll #40 of the Columbus Blue Jackets during a fight in the second period on March 16, 2013 at Nationwide Arena in Columbus, Ohio. (Photo by Kirk Irwin/Getty Images)

Claiming he is taking a stand in favor of transgender people everywhere, former NHL player Paul Bissonnette cut ties with a sports clothing company he was endorsing after a tweet appeared on the company account that many claimed was “transphobic.”

Sports wear company Source Hockey tweeted out a message joking that Pittsburgh Penguin Sidney Crosby was a transgender person attempting to get into a locker room.

After the tweet made a ruckus, former Pittsburgh Penguins left wing and current AHL player Paul Bissonnette announced that he was dropping his endorsement of the company’s wares.

As reported by SBNation’s OutSports, Bissonnette posted to his social media account that he and Sauce Hockey are through.

The company had already removed its Biznasty2point0 products from its website by press time.

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