Dependence on Wi-Fi is now so high that 4 out of 10 people would prioritise it over sex, chocolate, or alcohol, a new study has found.
The study, carried out by Wi-Fi connectivity provider iPass and which examined 1,700 professionals across America and Europe, found that 40.2 per cent of people now view WiFi as their number one “human luxury or necessity,” ranking above sex at 36.6 per cent and alcohol at 14.3 per cent.
“Wi-Fi is not only the most popular method of internet connectivity, it has surpassed many other human luxuries and necessities,” said Pat Hume, Chief Commercial Officer at iPass.
“The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago. For some time now, the internet has appeared on the bottom line of Maslow’s hierarchy of needs, almost as a longstanding joke in geek culture. Recently, the idea has gone mainstream,” he continued.
According to the study, a majority of people now also make travel decisions based on whether the hotel or accommodation has a Wi-Fi connection.
The findings are another reminder of the increasing impact of Wi-Fi on people’s lives, with 75 per cent of respondents of the study also claiming that have regular access to Wi-Fi had improved their quality of life.