MSNBC Tops Cable in Total Viewers for First Time Ever

For the first time ever, MSNBC’s Wednesday programming topped all cable networks in total viewers. CNN was fourth behind Nickelodeon.

According to Variety, “for Wednesday, Aug. 16, MSNBC averaged 1.52 million viewers for the total day across all of cable, edging out second place Fox News, who averaged 1.5 million. CNN ranked fourth among all cable networks for the day with 1.13 million total viewers. Nickelodeon was third with 1.17 million.”

The report also noted the success of MSNBC’s primetime lineup:

In primetime, MSNBC was also first in total viewers among the cable news networks with 2.61 million viewers. Fox News was second with 2.4 million. CNN was third with 1.59 million. In the key demo for primetime, MSNBC was first with 613,000. Fox News narrowly outpaced CNN for second place with 560,000, with CNN averaging 557,000.

Across all of broadcast in primetime, Wednesday’s episodes of “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” were among the top 10 shows of the night in total viewers, with Maddow averaging 3.25 million viewers at 9 p.m. and O’Donnell averaging 2.54 million at 10. They were both the highest-rated and most-watched cable news programs in their respective time slots, with Maddow also nabbing 778,00 viewers in the key demo and O’Donnell nabbing 597,000.


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