Google Adds Badge for Black-Owned Businesses in Searches and Maps

Google LGBT pride bus
AFP Contributor/Getty

Tech giant Google has introduced a new feature that allows businesses to mark themselves as black-owned on its Maps and Search products as part of its stated effort to support the black community. Google has not stated if it will examine applicants for the badge to ensure the companies truly have black ownership.

The Verge reports that the tech giant Google has launched a new tool allowing businesses to identify themselves as black-owned in the firm’s Maps and Search listings. The feature is part of Google’s recent pledge to support the black community with “initiatives and product ideas that support long-term solutions.”

When users search for a business via Google Search or Google Maps, a badge will now be displayed alongside black-owned businesses. The badge is a black heart over an orange three-striped background, an image can be seen below:

Business owners must claim their business on Google and verify it by mail, phone, or email before they can apply for the badge. Currently, it is unclear if Google will be able to determine if the business is actually black-owned. Google introduced similar badges in 2018 for businesses to display if they were women-led or friendly to members of the LGBT community.

Google states that in recent months it has seen “a surge in online searches for Black-owned businesses” as consumers attempt to spend money with Black-owned businesses to show their support amidst nationwide Black Lives Matter protests.

Google’s leading business listing competitor Yelp introduced its own black-owned icon recently and has seen a similar increase in searches for black-owned businesses. Yelp stated in its Q2 earnings report that more than 2.5 million searches for black-owned businesses were recorded between May 25 and July 10.

Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan or contact via secure email at the address


Please let us know if you're having issues with commenting.