Celebrity Marriage Billboard Revealed as Viral Ad for New Reality Show

Celebrity Marriage Billboard Revealed as Viral Ad for New Reality Show

The greater LA community got punk’d.

A series of billboards promoting the Society for the Prevention of Celebrity Divorce is nothing of the kind. It’s actually part of a WE tv viral ad campaign pushing a new reality series.

The show in question? Marriage Boot Camp: Reality Stars.

Let’s allow WE tv president Marc Juris do a victory lap.

I think when you’re looking to create social buzz, too many people are anxious to put the punchline in too fast,” WE tv president Marc Juris tells The Hollywood Reporter. “If you look at Jimmy Kimmel’s twerking video, they let that sit out there for a while and go viral. I am a believer in patience and subtlety….

The new installment of Marriage Boot Camp, a series which puts fraught couples in the same house for therapy treatments, focuses on reality stars. Jenni “JWoww” Farley and Roger Mathews (Jersey Shore), Trista and Ryan Sutter (The Bachelorette), Gretchen Rossi and Slade Smiley (The Real Housewives of Orange County), Traci Braxton and Kevin Surratt (Braxton Family Values) and Tanisha Thomas and Clive Muir (Bad Girls Club) are among those signed up.

That also means the stately head of the “group,” J. Robert Butler, also is make believe. Turns out the actor who brought the character to life has walked down the aisle four times so far.

Juris hopes the campaign translates into viewers when the series premieres May 30.