Whoopi Goldberg Launches Medical Marijuana Company to Relieve Menstrual Pain

Tina Fineberg/AP Photo
Tina Fineberg/AP Photo

Actress and The View co-host Whoopi Goldberg has launched a medical marijuana company that will manufacture and distribute products geared specifically toward women.

Dubbed “Whoopi and Maya,” the company will introduce a line of four marijuana-infused products — a balm, a bath soak, a sipping chocolate and a tincture — designed to help relieve women’s period pain, according to USA Today.

The products will be only be available in California, and only to those who hold a valid doctor’s recommendation to obtain medical marijuana. Goldberg partnered with Maya Elisabeth, founder of Northern California marijuana edible collective Om Edibles, to launch the product line.

“I want to go nice and slow with this,” Goldberg told USA Today. “I don’t want this to be a joke to people. It’s not a joke to women.”

Prices for the products have reportedly not yet been set, but Goldberg and Elisabeth will face competition when their company launches: earlier this year, a capsule infused with marijuana designed to be inserted directly into the vagina to relieve period pain hit the U.S. market. Those capsules, made by the company Foria, cost $44 for a pack of four.

Goldberg told Vanity Fair that her products are designed to be more easily accessible for working women.

“This, you can put it in your purse,” Goldberg told the magazine. “You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”

Goldberg has been an outspoken marijuana advocate and has previously argued for legalization on The View. In 2013, the Oscar-winner demonstrated her talent for rolling joints on Bravo’s Watch What Happens Live.

Goldberg isn’t the only celebrity to enter the lucrative marijuana market. In November, rapper Snoop Dogg launched his own premium brand of marijuana called “Leafs by Snoop.” Snoop’s products are currently only sold in Colorado, one of four states where marijuana is legal for recreational use.

Last year, country music star and legendary pot aficionado Willie Nelson announced his own brand of premium cannabis products called “Willie’s Reserve.”


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