Super Bowl 50 Is Hottest App in Silicon Valley

Super Bowl 50 (#SB50), scheduled to take place February 7, 2016 is geared to be the most technologically advanced Super Bowl to date and could draw the largest U.S. television audience in history, presenting a tremendous opportunity for business–both big and small–to piggyback off of the publicity it will bring.

The San Jose Mercury News reports that Silicon Valley is doing its best to exploit the opportunity.

Apple will provide equipment to the local host committee; Google will be sharing its buses to transport fans and helping to build an app for Super Bowl visitors; Twitter will use hashtags and Twitter Moments to heighten the fan experience; Ohmconnect is running an independent marketing campaign during the halftime show; SAP will help develop a mobile app to track and train Super Bowl volunteers; and StubHub will host a massive tailgate party on game day at Great America for 5,000 fans.

The week-long festivities leading up to the big game will take place at Levi’s Stadium in Santa Clara, which the official Super Bowl website describes as “the greenest and most technologically advanced professional football stadium in the United States.”

SAP tech powers the premier fan experience @SuperBowl50. Check out the #SB50 Fan Energy Zone https://t.co/UYFoBdg5Pm pic.twitter.com/vf56OISsiS

— SAP Silicon Valley (@SAPsv) December 28, 2015

Coldplay and Bruno Mars will be among the star performances at the event.

So is @DangeRussWilson gonna get me tickets to watch the @Seahawks and @coldplay dominate #SB50? #NoTime2Sleep #SEA #HAWKS #GoHawks

— Osito (@thebear1990) December 27, 2015

Glad Coldplay is performing at the Super Bowl this yesterday. Watching football is exhausting so it’s nice to take a nap during halftime.

— Matt Walsh (@MattWalshBlog) December 3, 2015

During last year’s Super Bowl, both Twitter and Facebook reportedly had record traffic levels and are gearing up for even greater numbers on February 7.

This will be the first Super Bowl held in the San Francisco Bay Area since Super Bowl XIX took place in January of 1985.

Follow Adelle Nazarian on Twitter @AdelleNaz and on Facebook.