‘Trumpudo’: Nissan Dealership Apologizes for Spanish Ad Bashing Trump

Van Nuys Nissan Trump (Screenshot / YouTube / Blaze)
Screenshot / YouTube / Blaze

Nissan of Van Nuys in California has issued an apology on its website after the dealership posted a Spanish-language video ad last week showing general sales manager Martin Cuevas and a colleague beating a piñata resembling 2016 Republican presidential candidate Donald Trump.

Nissan North America reportedly also issued a statement distancing itself from the California dealership.

The Gateway Pundit reported Nissan of Van Nuys’ public apology:

Nissan of Van Nuys would like to apologize for any misunderstanding concerning a spoof “beta” spot which was never approved by upper management and never approved to air. The spot was leaked from our advertising agency, the Luca Group, which has already sent a letter apologizing for the breech in security and they are currently taking steps and measures to ensure this situation does not happen in the future. Of course this was never meant to offend anyone. At Nissan of Van Nuys we pride ourselves in being a very diverse organization and we look forward to continuing to offer great service and deals to everyone.

In the video ad, sales manager Martin Cuevas is seen beating the Trump pinata, dubbed “Trumpudo,” senseless while promoting the dealership. Trumpudo appears to be a play on the Spanish word “trompudo,” which is used to describe someone who is thick-lipped or blubber-lipped.

At one point in the ad, Cuevas says in Spanish, “Aqui en Van Nuys Nissan, los Latinos mandan,” which translates to “Here at Van Nuys Nissan, Latinos rule.”

Follow Adelle Nazarian on Twitter @AdelleNaz and on Facebook.


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