In the December 3 airing of his radio show, Rush Limbaugh noted that Dick’s Sporting Goods believed the establishment media, banned guns, and now the “bottom’s falling out” for the retailer.
During his live broadcast, Limbaugh referenced the February 14, Parkland High School shooting and noted that the establishment responded to the incident by trying to make it look like “all of America hates guns” and “Americans want guns gone.” He suggested Dick’s bought the media’s claims hook, line, and sinker, saying, “Dick’s tries to capitalize. They go public announcing they are stopping selling guns, ammo, pictures of guns, whatever it is.”
Limbaugh added, “Now the bottom’s falling out and they’re warning investors.”
Breitbart News reported that Dick’s banned the sale of “assault-style rifles” and “high capacity” magazines on February 28, 2014, exactly two weeks after the Parkland attack. They also raised the minimum age for gun purchases to 21, although federal law allows 18-year-old Americans to buy long guns. On April 17, 2018, Dick’s upped the ante by announcing they would destroy all unsold “assault-style rifles” and “high capacity” magazines rather than send them back to their manufacturers.
On August 31, 2018, Breitbart News reported Dick’s announcement that they would quit selling hunting merchandise at many of their stores.
Sales fell in the quarter that ended in August and were down again in the quarter that ended in early November. In explaining the sales slump to USA Today, Dick’s chief financial officer Lee Bolitsky admitted it was at least partially due to “the strategic decisions [Dick’s] made regarding firearms earlier this year.”
AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News, the host of the Breitbart podcast Bullets with AWR Hawkins, and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at firstname.lastname@example.org. Sign up to get Down Range at breitbart.com/downrange.