NCAA to Allow Athletes to Profit from Name, Image, and Likeness

NCAA
AP Photo/Keith Srakocic
AP

ATLANTA (AP) — The Latest on the NCAA task force’s report on the feasibility of allowing athletes to profit from their names and images.

The chairman of the NCAA board of governors says the association hopes to avoid a court battle against states that are attempting to pass laws aimed at dismantling the NCAA’s rules.

The NCAA board voted on Tuesday to allow athletes to profit from their names, images and likenesses, but much work still needs to be done to determine how that will work within NCAA rules.

Ohio State President Michael Drake said the board hopes that “all who are interested in the future welfare of student-athletes would work with us to get to that point and using reasonable processes to get there.”

California passed a law last month that would prevent schools from prohibiting college athletes from being compensated for their names, images and likenesses. That law goes into effect in 2023, but other states are moving on similar legislation that could go into effect as soon as next year.

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