Cinemas

Shock Study: Nearly Half of U.S. Moviegoers Still Staying Away from Cinemas

Nearly half of all U.S. moviegoers are no longer going to cinemas in the wake of the coronavirus pandemic, signaling a longer-than-expected road to recovery for the exhibition industry. A new study shows that many Americans are still too scared of the coronavirus to step foot in a movie theater, while other factors like pricing continue to keep people away.

A theater sits empty shortly before the start of a scheduled film showing, attended by a h

U.S. Box Office Expected to Plunge by 81 Percent in 2020

The U.S. box office is expected to drop by 81 percent this year as the coronavirus continues to decimate domestic moviegoing, according to new analyst report from MoffettNathanson. The report recommends that cinema chains swallow their pride and team up with streaming services like Netflix as a “lifeline to get more product on movie screens.”

Clouds are shown over the iconic Hollywood sign Thursday Feb. 27, 2014 in Los Angeles. Sou