marketing

The International House of Pancakes announced on Twitter Tuesday that it will soon flip the "P" in its name to a "B". Just what does the "B" in IHOB stand for? The company's tweet indicates it will reveal the answer on Monday, June 11. IHOP's Twitter account is all abuzz …

Twitter on Fire Over IHOP Adding Burgers to Menu

The International House of Pancakes (IHOP) used Twitter to reveal a temporary name change to IHOb to reflect adding burgers to its menu and users are flipping out faster than patties on the grill.

AP Photo/Jeff Chiu

Marketing Tech Hottest Sector for VC Fundings

Marketing technology is emerging as one of the hottest sectors for business tech investing, according to the PitchBook Blog. Marketing tech companies in the first six months of 2015 raised $1.62 billion in 157 venture capital deals, and 205 companies were acquired for a total of $4.3 billion.

trump

The GOP’s Immigration Trump Card

Donald Trump has rocketed to the top-tier of GOP presidential polls, so naturally the greatest concern of the mainstream media is to determine how forcefully Republican leaders will condemn him.

Johnny Manziel

The 10 Rules for Brand Building: Advice for NFL Prospects

The NFL is a business. That means, young athlete, that you are about to become a businessman—whether you want to or not. As a businessman, your most valuable long-term asset is your brand identity.