Big box family retailer Target is cashing in on the media hype of the bondage-and-sadomasochistic-themed Fifty Shades of Grey film, set to hit theaters this Valentine’s Day weekend.
MRC Culture reports Target is selling a line of products that feature the “Fifty Shades” name and theme, including a “Fifty Shades of Grey No Peeking Soft Twin Blindfold Set,” “Dr. Laura Berman Anastasia’s Delight Kegel Balls,” and the “Fifty Shades of Grey Yours and Mine Adult Vibrating Love Ring.”
In fact, some have tweeted out photos of the sex toys placed right next to the children’s toothbrush section of their local Target store.
Target joins NBC in a week of promotions leading up to the release of the controversial movie.
A petition has been signed by over 52,000 people urging a boycott of the sexually violent film.
“Critics have described the book as misogynistic, pornographic, exploitative, sexually violent, and anti-romance – and there is little reason to expect the film will be anything different,” states the petition.