Republicans Chasing An Hispanic Unicorn

Mariachi musicians sing and play serenadas as they go from house to house to encourage people to come to vote on election day in the predominantly Latino Sun Valley district of Los Angeles on November 6, 2012. From Mexican Americans and Puerto Ricans to Cuban Americans, the more than 12 million Hispanic Americans eligible to vote could hold the keys to the White House. AFP PHOTO /JOE KLAMAR (Photo credit should read

For almost a decade, the Republican party has interpreted losses at the ballot box as its inability to attract Hispanic voters. This, in turn, is blamed on segments of the conservative wing of the party whose rhetoric allegedly turns off Hispanic voters. When conservatives empower a Republican victory, as in 2004, 2010 or 2014, the win is dismissed as almost an aberration. Oh, that victory you have there is because Hispanics didn’t vote, Republican leaders imply.

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Mariachi musicians sing and play serenadas as they go from house to house to encourage people to come to vote on election day in the predominantly Latino Sun Valley district of Los Angeles on November 6, 2012. From Mexican Americans and Puerto Ricans to Cuban Americans, the more than 12 million Hispanic Americans eligible to vote could hold the keys to the White House. AFP PHOTO /JOE KLAMAR (Photo credit should read

Republicans Chasing An Hispanic Unicorn

For almost a decade, the Republican party has interpreted losses at the ballot box as its inability to attract Hispanic voters. This, in turn, is blamed on segments of the conservative wing of the party whose rhetoric allegedly turns off Hispanic voters. When conservatives empower a Republican victory, as in 2004, 2010 or 2014, the win is dismissed as almost an aberration. Oh, that victory you have there is because Hispanics didn’t vote, Republican leaders imply.

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