
LeBron James’ Nike Deal Worth Upwards of $500 Million
LeBron James may have missed a chance at another NBA title last season, but that didn’t stop Nike from offering him a lifetime shoe deal worth at least $500 million.

LeBron James may have missed a chance at another NBA title last season, but that didn’t stop Nike from offering him a lifetime shoe deal worth at least $500 million.

LeBron James signed a your-money-and-your-life deal with Nike on Monday.

The Oklahoma City Thunder’s Kevin Durant debuted his new Nike shoe in hopes of paying tribute to the Maryland county where his basketball career began. But now officials of that county call the name picked for the shoe “offensive.”

Adidas lured Houston Rockets guard James Harden away from Nike this week with a 13-year, $200 million offer. Harden’s agent, Rob Pelinka, reported that Nike took a pass on trying to match the offer, so his client soon laces up

The money rolling in for college athletics just took another step upwards as the University of Michigan announced a new $169 million deal with sports apparel giant Nike. The new contract now stands as the richest sponsorship deal in all of college sports.

Although USA fans in Vancouver dressed themselves in red, white, and blue, the U.S. Women 2015 World Cup Champions conspicuously did not.

Shia LaBeouf may have finally made some performance art worth checking out.

The exchange of favors is unseemly, because the president essentially validated Nike’s highly criticized and dubious corporate outsourcing model, and for a mere pittance.

President Obama visited Nike headquarters in Oregon today to promote his Trans-Pacific Partnership trade deal, in spite of receiving opposition from some of his staunch liberal supporters.

On Monday, April 13, all 28 West Point athletic programs will launch a new matrix of logos, lettering and uniform numerals designed to pay greater tribute to the identity of the U.S. Army, Army leadership, and the mission of the Army’s sports program.

The president and CEO of famed sports equipment company NIKE, Inc., Mark Parker, is jumping on board the anti-Indiana bandwagon with a public statement claiming that Indiana’s religious freedom law is “discriminatory.”

Nike celebrates Black History Month by selling black sneakers. Surely the folks at Converse bang their Chuck Taylors against their foreheads for not coming up with this idea the world has patiently waited 4.6 billion years for.

Jon Jones lied three months ago. He told the truth last night. We should applaud the latter rather than bellyache over the former.

UFC light heavyweight champion Jon Jones tells Breitbart Sports that the widely-reported story that Nike dropped him as a product endorser because of a press-conference brawl was a lie.