Make America Healthy Again (MAHA)

ABA’s Kevin Keane: Beverage Industry Adopted MAHA Model to Promote Health ‘In a Free Market Way’

The American Beverage Association (ABA) is positioning itself as a model for how private industry can advance public health goals while preserving consumer choice, according to remarks made by ABA President and CEO Kevin W. Keane during Breitbart News’s Improving Health, Strengthening the Economy event on Wednesday. The discussion, moderated by Breitbart News Editor-in-Chief Alex Marlow, explored how beverage companies are contributing to President Donald Trump’s Make America Healthy Again (MAHA) initiative through voluntary innovation, product transparency, and consumer empowerment.

Kevin Keane 10-8-2025

MAHA Celebrates Over a Dozen Major Companies Improving U.S. Food Supply

The Make America Healthy Again (MAHA) movement is making a major impact on the food industry, as the Trump White House is celebrating over two dozen major companies that have committed to making key changes for the betterment of Americans’ health.
The Make America Healthy Again (MAHA) movement is making a major impact on the food industry.

U.S. President Donald Trump, Health and Human Services Secretary Robert F. Kennedy Jr., Ed