A survey of major advertising companies reveals they are putting diversity above market relevance by over-representing ethnic minorities and gay couples to avoid being labelled racist and homophobic.
Twitter has started beta testing a $99 per month tweet promotion service, which automatically boosts the reach and engagement of participating user’s tweets.
White House Chief Strategist Steve Bannon reportedly is calling for regulation on tech giants such as Google and Facebook.
Britain’s Advertising Standards Authority (ASA) has announced it will crack down on “gender stereotypes” in the latest politically correct move by Britain’s political establishment. In a press release issued Tuesday, the regulator’s chief executive, Guy Parker, said: “Portrayals which reinforce outdated
Facebook has banned a Western Australia anti-obesity advertisement over concerns some users may find the ad offensive.
According to the new PriceWaterhouseCoopers Entertainment and Media Global Outlook report, just five tech companies dominate nearly all online advertising. Of those five, three are primarily advertising in China.
Advertisers have begun appealing to the social justice wing of liberalism in an attempt to increase sales, according to the Guardian.
Google has confirmed that the company’s popular Chrome web browser will feature a native ad-blocker by 2018.
Facebook executives have warned investors about overestimating sales growth prospects, stating that the platform is limited in the number of ads that they can display.
According to Business Insider’s 2017 Digital Trust survey, Facebook and YouTube are regarded by consumers as having the most annoying advertisements.
Google reportedly plans to implement an ad-blocking feature directly into its Chrome web browser according to the Wall Street Journal.
Press Gazette, a British media trade magazine dedicated to journalism, has begun a campaign to highlight the advertising duopoly that Facebook and Google have established.
The CEO of WPP, the largest advertising company in the world, told CNBC that companies are looking for other platforms to place their advertising online beyond the “duopoly” of Facebook and Google. “What our clients want, and indeed what the
According to analysts from Nomura Instinet, Google could potentially lose $750 million or more as a result of the advertising boycott that it is currently facing for allowing advertisements to appear on extremist videos.
Google’s parent company Alphabet lost around $20 billion in value last week, due to a 2% drop in its share prices as a result of a coordinated advertising boycott by big companies worried about their advertising being placed next to inappropriate content.
Google’s European boss has announced a policy change along with apologizing for allowing advertisements on Google and YouTube to appear next to extremist material. Multiple organizations, including the UK government, have already pulled their advertisements for fear of damaging their brands and contributing to the funding of groups whose videos their advertisements appeared next to.
The British Government has pulled all advertising from YouTube over concerns that their adverts were appearing on “inappropriate” videos. The BBC, the Guardian and Channel 4 also backed out of YouTube advertising over similar worries. The Cabinet Office said that
Microsoft has taken the next step in pushing advertising on customers of its Windows 10 operating system, with users reporting an advertisement for Microsoft OneDrive now appearing in their File Explorer.
LONDON (AFP) – Britain will ban junk food ads aimed at children from both print and social media from next year, the advertising rules watchdog said Thursday, a move welcomed by campaigners against child obesity.
Democrat presidential candidate Hillary Clinton has recently dropped some money on advertising in the historically red Lone Star State and doing so has fueled speculation.
Politico reports that the Clinton campaign will spend $63,000 to reach Weather Channel viewers there for five days beginning on Thursday. The news was confirmed by the Clinton campaign.
The report, published by NBC News, finds the Clinton campaign had spent $96.4 million on TV advertising while Trump’s campaign only spent $17.3 million, The Hill reported. But the polls are showing a very tight race.
Germany will ban the usage of advert blocking software, to protect establishment media, as requested by senior politicians including Chancellor Angela Merkel. Golem, an IT news website, reported that the advertising agencies’ and media’s legal fight against advert blocking was
Gabby Giffords’s gun control group — Americans for Responsible Solutions — is spending seven figures to air an ad against pro-gun Sen. Kelly Ayotte (R-NH).
Actor Gérard Depardieu, star of Green Card and Cyrano de Bergerac, is featured in a new wristwatch advertisement that shows him holding a hunting rifle while kneeling behind a dead deer.
Super Bowl 50 is just over a week away, and European-owned Anheuser-Busch has enlisted liberal Hollywood America-haters Seth Rogen and Amy Schumer to pitch the company’s Bud Light brand in a new ad.
Stand for Truth and Keep the Promise, super PACs affiliated with Texas Sen. Ted Cruz, have booked more than $4 million in TV advertising for Iowa and South Carolina.
America Leads — a Super PAC supporting Gov. Chris Christie’s (R-NJ) presidential campaign — was trolling fellow GOP presidential candidate Carly Fiorina’s event in New Hampshire, attempting to get personal information from her supporters, according to a Breitbart source.
A Japanese sports drink company has invested heavily to send a can of its product to the moon in late 2016, in hopes of making a future ad with an astronaut drinking it.
If it weren’t for the excessive spending of late ’90s Silicon Valley startups, one of TV’s most iconic shows would likely have been axed by network executives. “Silicon Valley put the West Wing on television,” the show’s creator, Aaron Sorkin, tells The Ferenstein Wire.
Later this month, ESPN’s Jay Harris will be walking viewers through an interactive George Clooney trailer as part of a show about sports.
A new survey of all forms of radio reveals that online radio has surged in popularity, but satellite radio and AM/FM radio are still growing, though at a lower rate.
Bud Light has had to apologize for a “misfire” of an ad campaign that many complained excused date rape.
Henry Ford is credited as saying “I knew that only half my advertising worked, but the trouble is that I do not know which half.” Today, with 30 percent of advertising already going digital, Silicon Valley geeks commanding databases are terrorizing Madison Avenue’s Mad Men.
A writer for Buzzfeed resigned on Monday after a story she wrote criticizing a Buzzfeed advertiser was pulled and then later reposted by site Editor-in-Chief Ben Smith.
Last August WE tv’s president Marc Juris crowed, “Sex Box is one of the most unique and compelling show concepts we’ve ever seen, and we can’t wait to bring it to WE tv.” Juris may now be licking his wounds.
Apple teamed up with legendary filmmaker Martin Scorsese for its latest iPad commercial, which will air during Sunday night’s broadcast of the 87th annual Academy Awards.
With the film adaptation of Fifty Shades of Grey set for release on Valentine’s Day, condom manufacturer Trojan decided to take advantage of the buzz by releasing a new ad campaign.
