Make America Healthy Again (MAHA)

American Beverage Association Announces Major Design Change to Improve MAHA and Transparency

The American Beverage Association (ABA) is taking its ingredient transparency initiative, GoodtoKnowFacts.org, to a new level, announcing a new initiative advancing the Trump administration’s Make America Healthy Again (MAHA) agenda with an industry-wide design change to the front of every bottle, giving consumers immediate digital access to the GoodToKnowFacts website.

A customer shops as bottles of Coca-Cola Co. brand soda sit on display for sale inside of

Exclusive—‘We Are the Sickest Country in History’: Robert F. Kennedy Jr. Explains Why the MAHA Revolution Is Urgent

U.S. Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. explained why the Make America Healthy Again (MAHA) revolution is urgent during Friday’s episode of The Alex Marlow Show, pointing out that the United States is “the sickest country in the world” with “the highest burden of chronic disease of any nation in history.”

WASHINGTON, DC - APRIL 22: Health and Human Services Secretary Robert F. Kennedy Jr. speak

ABA’s Kevin Keane: Beverage Industry Adopted MAHA Model to Promote Health ‘In a Free Market Way’

The American Beverage Association (ABA) is positioning itself as a model for how private industry can advance public health goals while preserving consumer choice, according to remarks made by ABA President and CEO Kevin W. Keane during Breitbart News’s Improving Health, Strengthening the Economy event on Wednesday. The discussion, moderated by Breitbart News Editor-in-Chief Alex Marlow, explored how beverage companies are contributing to President Donald Trump’s Make America Healthy Again (MAHA) initiative through voluntary innovation, product transparency, and consumer empowerment.

Kevin Keane 10-8-2025