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CW won't stream 'Gossip Girl' on Web
BURBANK, Calif., April 18 (UPI) --
CW network officials in Burbank, Calif., going against conventional wisdom, said they won't stream "Gossip Girl" on the Web to promote the series' return.
Networks have argued Internet streaming is a key component to market and make series profitable. The recent writers strike was waged, in part, because of the networks' wanting to put content on the Internet.
CW executives, however, said they were concerned "Gossip Girl," a show about angst among privileged teens in New York, may become too popular online, Variety reported. The series was often the most downloaded shows on iTunes during its first season, generating a lot of Web buzz.
Despite popularity in a virtual world, "Gossip Girl" failed to pull strong Nielsen ratings. The decision to stop streaming new segments of "Gossip Girl" applies only to the five episodes that begin airing Monday.
"This is an experiment," said Paul McGuire, CW's executive vice president of network communications. "We need to grow the ratings for the show and we want to see if this helps move the needle."
Copyright 2008 by United Press International
Networks have argued Internet streaming is a key component to market and make series profitable. The recent writers strike was waged, in part, because of the networks' wanting to put content on the Internet.
CW executives, however, said they were concerned "Gossip Girl," a show about angst among privileged teens in New York, may become too popular online, Variety reported. The series was often the most downloaded shows on iTunes during its first season, generating a lot of Web buzz.
Despite popularity in a virtual world, "Gossip Girl" failed to pull strong Nielsen ratings. The decision to stop streaming new segments of "Gossip Girl" applies only to the five episodes that begin airing Monday.
"This is an experiment," said Paul McGuire, CW's executive vice president of network communications. "We need to grow the ratings for the show and we want to see if this helps move the needle."
Copyright 2008 by United Press International
