Re: 'Dumb Starbucks'
What makes this so incredible, is the fact that Starbucks is known for fiercely guarding its brand.
Back in December, there was a story going around about the legal trouble "Exit 6", a small brewpub outside of St. Louis, had with Starbucks. It seems that the establishment had been offering a beer labeled, "Frappicino" - a misspelling of "Frappuccino". Starbucks, apparently afraid people would confuse the brew with an officially licensed Starbucks product, sent them a cease and desist letter.
In a snarky letter responding to Starbucks' attorney, the proprietor of the offending establishment apologized profusely for "any damage Exit 6 did to Starbucks." And he sent along a check for $6 to cover damages.
"Dumb Starbucks" - with its near perfect facsimile of the Starbucks logo - is hoping to pass legal muster by categorizing itself as "a work of parody art.”
Pretty bold of them, I must say.