At the intersection of neurotic dumbassery and opportunism lies the American legal system, where the beverage company that makes Red Bull just decided to settle after being sued for the failure to give people "wings," as promised in their advertising. It's not the literal unfurling of feathery pinions from their shoulders customers were after - we're not quite there yet, but maybe give it a couple of years. No, they charged that the company was over-estimating the stimulant effects of the beverage, to a degree that went beyond "puffery" into "deceptive and fraudulent," according to the suit.
Business Insider has more details on the case:
Red Bull says in its marketing that the drink can improve concentration and reaction speeds, but the plaintiff in the case said these claims were false and lacked scientific support. While the suit did not allege that plaintiffs were disappointed that they didn't suddenly sprout wings, it does say that Red Bull relies a lot on terms like "wings" and "boost" to give consumers the impression that the drink gives people some sort of physical lift or enhancement.
If the proposed settlement is passed by the US District Court of the Southern District of New York, where the case was brought, Red Bull will be required to pay $6.5 million into a settlement fund within a week.
The settlement says Red Bull will reimburse customers disappointed the energy drink hasn’t lived up to their expectations with either a check for $10 or a voucher for $15 worth of Red Bull products. This could prove costly, as the class action suit covers the millions of people who have bought at least one can of Red Bull over the past 10 years.